Avery • 2014 Awareness Campaign
Avery Canada 2014 Out-of-Home Awareness Campaign
Avery approached Top Drawer Creative Inc. to develop a campaign for their shipping labels. The campaign targeted office managers with a creative play on words describing their product, and was deployed in French and English in Toronto, Vancouver, and Montreal.
The campaign was deployed using Superboards, Digital Superboards, subway platform posters, street blitzes, and email blasts.