“The Beach Village was launched to create a distinct identity for the business and shopping district along Queen Street East,” says Elise Felton, Beach Village’s co-ordinator.

“This brand refresh was not done on a whim. We partnered with Top Drawer Creative, an ad agency located on Queen Street East. Top Drawer conducted in-depth research, including interviews and surveys with focus groups made up of both BIA members and Beach residents. The Beach as a neighbourhood offers several attractions and shopping areas. We want to encourage residents to rediscover what’s available in the Beach Village – in the heart of The Beach.”

The Beach Village Business Improvement Area, or BIA, is the longest in Toronto, spanning 23 blocks and has a membership that includes just under 350 businesses.