Be Powerful Campaign
Art Director & Lead Designer for Top Drawer Creative on the the award-winning “Be Powerful, Be Bullfrog Power” campaign. The idea was anybody could be an environmental super hero simply by switching to 100% green energy
with Bullfrog Power. The striking imagery and call-to-action was a potent antidote for consumers looking to enhance their personal brand through association with sustainability.
Creative was used in a variety of mediums including a custom Corporate Welcome Package, Magazine Print, Web, Promotional materials and Out-of-Home media (TSA’s and Billboards) which were placed around the specifically targeted neighbourhoods.