Genuine Health • 2014 Rebrand

Genuine Health
2014 Company Rebrand Development

While at Top Drawer Creative, I participated in the biggest rebrand in Genuine Health’s 20-year history, including strategic positioning, a bold new look, a new tagline, new product package design that was rolled out into over 130 products, a manifesto, Print media and a 12-page insert in Alive Magazine.

Top Drawer’s deep understanding of the category and consumer allowed for a true partnership with this iconic company, whose mission is to help people live their life in bold.

Client: Top Drawer Creative Inc.
Note: The work featured here is under copyright protection and ownership of the client.

Top Drawer Creative


September 15, 2015 6:30 pm


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