SAIL • Cambridge Grand Opening 2014
SAIL The Canadian Outdoors Superstore is the Quebec-based retail leader in outdoor equipment and fashion. SAIL was opening its 6th store in Cambridge and it was a first distinct new market for them since opening in the GTA in 2012.
My role as Art Director was to develop this campaign into the print medium. This included Print Ads, Custom Out-of-Home, a special OHL Hockey in-game partnership promotion and Tactical media all to run simultaneously as the TV spots were taking place.
The results were an overwhelming success with over 500 people in line before the store opened and over 1000 people in by 9:45am. This launch made for their best Ontario store opening to date.