Wine & Beyond • Rebrand 2014
Complete Brand development of Wine & Beyond retail stores. Using only the existing logo as the focal point, Top Drawer rebranded this leading retailer in the Alberta community through research and identified their target audience.
Materials developed included Print Advertising, Magazine Inserts, Retail Flyers, Catalogue, In-store Signage, Digital & Social Media content creation.
Wine & Beyond is a leading retailer in the Alberta community. They are part of Liquor Stores North America—North America’s largest publicly traded adult beverage retailer. Their family of more than 340 stores include Brown Jug Friendly Spirits, Liquor Barn, Liquor Depot and Wine & Beyond stores across Alberta and British Columbia in Canada and in Alaska and Kentucky in the US.